Talk to Prof. Cheng-Neng Kuan


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In 1980, Professor Cheng-Neng Kuan earned a Master’s degree in Industrial Design (MID) from the Pratt Institute in New York. He is currently a full professor and the vice president of Shih-Chien University, Taipei, Taiwan. With the aim of developing a more advanced design curriculum in Taiwan, he founded the Department of Industrial Design, in 1992. He served as department chair until 1999. Moreover, Professor Kuan founded the School of Design in 1997 and had served as the dean from 1997 to 2004 and as the founding director of the Graduate Institute of Industrial Design from 1998 to 2007. Professor Kuan had also held the position of the 16th chairman of the Board of China Industrial Designers Association (CIDA), Taiwan. His fields of expertise include design strategy and management as well as design theory and creation. Having published various books on design and over 180 research papers and articles, he is an active member of design juries in his home country and internationally. He is a consultant to major enterprises on product development and design strategy.

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Q: It has been the third year since China Good Design Award was set up. From your perspective as a juror, what are the differences between the judging process of this year and past years?


A: I believe that more and more problems in usage will be found out due to different types of products, and relevant solutions will be more diverse, differentiated and creative.



Q: Products to compete in China Good Design Award are required to be mass-produced or marketed, how do you explain the relations among design, technology and manufacture?


A: By integrating technology and manufacture, design shows the functions in cost-benefit; and design would turn out to be more valuable when it’s enhanced and taken into consideration in marketing and branding.



Q: With the judging experience of past years, did you realize the characteristics and trends of Chinese consumption market?


A: The cultural symbols and demands in daily living are emphasized a bit more, especially in daily products related to tea culture, cooking habits, furniture style and other auspicious pattern.