LEXON: Design in Life


The award ceremony of the first China Good Design (CGD) award, organized by Red Dot Design Award and Xiamen Culture Media Group, was held in Xiamen Little Egret Art Center on 31 October. This year’s CGD award received a total of 999 design products across the globe and 333 products were enlisted as finalists. The jury, selected by the Red Dot and composed of nine leading figures in industrial design, elected the award winners on 29 October at Xiamen International Conference and Exhibition Center and the results were announced at the award ceremony which was attended by renowned CGD jury and glistening Chinese design forces.

(Prof. Dr. Peter Zec, Founder and CEO of Red Dot Design Award, and Prof. He Renke, one of the judges of CGD award, co-presented the award for the LEXON team.)

Upholding the concept of "Design in Life", the world-renowned designer brand LEXON, founded by René Adda, received nine awards after the strict assessment of the CGD jury, including two Gold Winner Awards and seven Winner Awards.

The HYBRID Radio was designed by the French designer Mathieu Lehanneur. This is an AM/FM full-band digital smart radio, with a LED screen showing clearly the time and channel, an USB port for charging and a headphone jack. It also has a natural and elegant appearance composed of a pure white body and bamboo rattan. The radio is suitable for any decorative style.

Another CGD Gold Winner is the URBAN BACK PACK co-designed by Marco Pulga and Luca Artioli. They combined the simple tailoring with modernist colors and created a special visual fashion and unique charms for backpackers. The design of the crossing double slashes and the tridimensional tailoring has become highlights of the backpack.

Another design of theirs, the AIRLINE double-layer backpack has also win the CGD award with its fashionable appearance and the unique handgrip design.

Please take a look at the rest of LEXON’s award-winning products.

It is known that on 31 October, the founder of LEXON announced the establishment of LEXON China Design Center at Xiamen International Design Week - Red Dot in China. The establishment of the Design Center is intended to discover domestic design talents, welcome LEXON users into the process of brand development and integrate certain Chinese characteristics into LEXON products.